Portfolio

Zarion: Simplifying Capacity Management

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We were tasked with innovating the design of Zarion’s flagship product Allocate. We initiated user research before redesigning the flow, structure and visual design of the user interface. I picked up a UX Award in New York for this project.

Musgrave: Perfecting Customer Satisfaction

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Supervalu needed help to drive customer engagement to their Real Rewards programme. Graphic Mint conducted customer research and designed an award-winning service strategy and content for the first 100 days of customer onboarding.

AXA Life Invest: Securing Financial Futures

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AXA Life Invest needed help with their service flow and content to optimise interactions with customers. After a thorough evaluation, we identified the pain points and designed a new service blueprint to solve the problem.

Trinity College Dublin: Connecting Academics

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TCD’s Library required an user-centred design overhaul. We recruited participants, created a research study and presented our findings and recommendations. The results were very beneficial to the library team and instrumental in informing the new design.

Tourism Ireland: Multilingual Templates

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Tourism Ireland has comms teams all over the world serving customers in many languages. We identified that there was inconsistency in the look and feel of collateral, so we assessed the needs at a high level and delivered a design system that would ensure brand cohesion across all touchpoints.

AIB: Validating Online Banking with Real Users

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AIB have been at the cutting edge of online banking and required frequently, ongoing user testing. We stepped up to the plate by providing the missing pieces to ensure the research outcomes were rigourous.

Medxnote: Modernising Medical Communications

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Market demand for Medxnote was surging which meant it was time for a UX and UI overhaul. The results propelled this medtech app to the next level.

eCommerce Conversions for Conway’s Jewellers

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Conways Jewels and Diamonds needed help with a new brand and website. We evaluated their customer base, product line and touch-points before a cohesive and compelling delivering an end-to-end customer experience.

Homelight: An App to Help Homelessness

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Homelight is an app designed to help homeless families find a home. Graphic Mint dedicated 9 months, pro bono, to creating this prototype that won a Spider award for “Tech for Good” in 2018.

Captivate: a Customer Experience Masterclass

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An all-day event curated to educate business professionals about customer experience, all set in the beautiful Wood Quay Venue.